Acer, Taiwan's computer manufacturer, has reported that demand for PCs has recovered and the company has experienced year-on-year growth for the third quarter. "We noticed a bottom in the demand level during May of this year and since then the demand has been rising. For the third quarter, we have already seen an increase compared to the same period last year," explained CEO Jason Chen. Recent figures from Canalys show that the global PC market has seen a slower rate of decline in the second quarter of 2023.
Acer, a Taiwan-based computer manufacturer, revealed that personal computer demand is rising again after it bottomed out in May. In a conversation with CNBC's Emily Tan, Chairman and CEO Jason Chen noted that there was already a year-over-year growth in the third quarter, with notebook sales increasing by 19.4% and desktops seeing a 27.8% surge. Acer ranks fifth in the PC marketplace, with 6.4% market share, behind Lenovo (22.9%), HP (21.6%), Dell (16.6%) and Apple (11%), according to Canalys. Second-quarter figures indicated the global PC market had dropped 11.5% year-on-year, with shipments of desktops and notebooks totalling 62.1 million units. This was marginally better than the preceding two quarters, which had a more than 30% decline.
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The Covid-19 pandemic paved the way for increased remote working and home-based learning, causing a surge in demand for personal computers such as desktops, laptops and notebooks. Nonetheless, global PC shipments decreased sharply in the first quarter of 2022, primarily due to an unstable economic environment of rising interest rates and inflation, which led to reduced consumer spending. Established in 1976, Acer produces a range of PC and non-PC offerings such as laptops, desktops, tablets, monitors, smart devices in addition to electric bikes and scooters, with China as its main production center and other facilities in Southeast Asia, Taiwan, Japan, Korea and India. In a recent interview, Acer Chairman Stan Shih stated, "PCs today, together with the display business, monitor business, are making up approximately two-thirds of our business. In the future, we anticipate the non-PC area to reach up to one-third or even more, depending on seasonality."
Taiwanese tech firm has projected that the PC market will return to its typical seasonal pattern by the fourth quarter. According to Chen, the first half of the cycle will be less than 50%, but the second half will be larger than the first, at least for the foreseeable future. He added that the main driving force of this return to 'normal' is due to the depletion of inventory of the channels that the company is associated with.
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