Amazon has reported that its latest Prime Day-style promotion was more popular than the previous year's event. According to the company, Prime members bought more than 150 million items from third-party vendors. It appears that shoppers focused more on necessities such as protein powder and batteries rather than on high-cost items.jin
Amazon said Thursday that its fall Prime deals bonanza, dubbed Prime Big Deal Days, had outpaced last year's event. The 48-hour event, which ran through Wednesday, marked the second year Amazon has held the event, which followed its July Prime Day sale.Doug Herrington, CEO of Worldwide Amazon Stores, said in a statement that the event "surpassed [their] expectations," with more Prime members shopping this year. Prime members, who pay $139 per year for fast shipping and other advantages, ordered more than 150 million items from third-party sellers - an increase from the 100 million items in 2022. Additionally, the average spend per order during the Prime Big Deal Days event was $53.47, which was down from Amazon's July Prime Day sale, but up slightly from the previous year's fall sale.Shoppers purchased a wide range of products, including Apple AirPods Pro, Bissell carpet cleaners, Crest 3D Whitestrips, and Amazon-branded devices such as Fire TVs and Echo smart speakers. Around 60% of items sold for less than $20, while only 4% cost more than $100 - indicating that customers were mostly avoiding big-ticket purchases.Popular items included protein shakes, Amazon Basics batteries, and Liquid I.V. hydration packets, as per Numerator data.Thanks to Amazon, Walmart, Target, and other major retailers holding discount events prior to Black Friday and Cyber Monday, more sales are moving online and holiday season spending is expected to grow 4.8% to $221.8 billion this year, according to Adobe. This marks a decline from 2020's surge in online purchases of approximately 32%, when the pandemic first began
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