You are in a club where the music is booming and the lights are flickering.
When you gaze up to the DJ booth, it appears to be unoccupied; however, it is actually an AI-generated mix.
Some professionals in the dance music industry are worried that, as mixing software becomes more complex, venues are reducing their budgets.
Can a computer program substitute the bond between a disc jockey and an audience?
No is the answer, from Nooriyah's point of view.
This 28-year-old DJ lives in London, but she can also be found rocking audiences of over 40,000 people all over the globe.
For years, AI-based programmes have been around in her sector, suggesting songs to blend together based on their rhythms.
Nevertheless, Nooriyah still believes she is aware of the cause of why her job has not yet been taken away.
She states that it is nearly impossible to imitate the method in which she interacts with her fans. It's an incredible feeling!"
Envision a person attending a rave glancing in my direction when I'm deejaying, watching me perspire and groove just as they are. It's an amazing experience!
At that point, they experienced an intimate connection that only humans could.
During lockdown, Hannah Rose taught herself the art of DJing and is now striving to make it her primary source of income.
She's receiving lots of work, yet she's witnessed venues reducing their budgets as the rising cost of living causes hardship.
Since the emergence of Covid, there has been a considerable transition to people requesting to watch sets online.
If funds don't permit artists to travel abroad, virtual streaming is an uncomplicated way for a venue to include international acts on its roster without having them present in person.
Hannah has observed that numerous nightclubs have already installed cameras so they can stream from behind the DJ booth.
She is now concerned that this will carry over to digital settings.
"The AI is still far off from having the same level of emotional intelligence as a person, however, there is a potential for a bleak future in store for DJs if AI continues to produce new music," she commented.
In March of this year, an East London location held an AI rave to varying opinions, with a few claiming the music was "dry and unfilled".
Humans may be the top pick when it comes to DJing, but producing is a different story altogether.
Apart from being a DJ, Nooriyah produces her own music.
At the present, she is experimenting with various sounds with the help of software, and then using AI for the crucial final stage when mastering her tracks.
In her view, a discussion about AI and its role in production is long overdue.
There are already at least 10 distinct software applications that can mix music, which could lead to producers being out of work.
She desires increased communication between those in the music industry and AI developers.
I believe the risk present in this situation is that actions are being taken without considering the repercussions on the music industry.
She proposes taxing the AI firms as a feasible solution.
To start, let's reduce the pace of these AI programs getting out in the market, and levy taxes on those who produce them. Utilizing that money, we should provide educational opportunities for those who become unemployed due to AI.
Phil Kear concurs; he is affiliated with the Music Union and is concerned that AI may cause people to be less generous when it comes to compensating human musicians for their recordings.
He predicts that AI music will be more cost-effective, and speculates that places such as bars may be attracted to it.
He maintains that its power is limited to how much humans allow it to have.
Much of the outcome depends upon the general public's openness to AI technology or the music caliber that it can generate.
He asserts that the majority of commercial music will not be affected, yet he does emphasise background music as a potential area of vulnerability.
He believes the public will be more readily receptive to AI-created music if it is played on television and in movies as it lacks an individualism.
I believe that there is a certain amount of investment involved when it comes to bars and clubs.
Technology has had an impact on the music industry, as it has with many other sectors.
For Nooriyah, this is the same situation.
Music has advanced quickly throughout the years. We have seen a progression from tapes to CDs, and from radio to streaming services, all of which have been game-changers in their own way. This trend shows no sign of slowing down.
We need to simply adjust, get our bearings and control circumstances so it's an engaging partner instead of an adversary.
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