Well-known for its line of consumer gadgets like vacuum cleaners, hair styling products, and air purifiers, tech giant Dyson is now venturing into a new array of products. Thus, Kashyap Chandrasekar, Dyson's director of upstream robotics, released that they are currently in the process of hiring an additional 2,000 engineers all around the world. As part of their large-scale investment scheme, the firm recently launched a 247,000-square-feet battery factory in Singapore.
Dyson is best known for its consumer gadgets such as vacuum cleaners, hair styling products and air purifiers. To support the development of their newly launched products that boast "intelligent" features, the company has ramped up their software engineering hiring. John Churchill, Dyson's Chief Technology Officer, reported that they've had a ten-fold increase in the number of software engineers over the last years. He added that they are searching for both graduates and experienced personnel to help them move into a more software-oriented world. Meanwhile, Kashyap Chandrasekar, the company's director of upstream robotics, said they are looking to recruit an extra 2,000 engineers globally, with robotics and software being the main focus of their search.
The Dyson Zone has gained attention for its futuristic look, but has been criticized for its hefty $999.99 cost and bulky design. In an interview with CNBC, Churchill expressed confidence in the product, saying, "We made a hefty investment in technology and that's why the first generation comes with such a high price, but this is just the starting point. The products will evolve as we move on." Churchill further commented on public health and access to the device, adding that they are "looking into how [they] can bring the cost down to make it available to more people."
Since its conception in 1991, the founder Sir James Dyson has been devoted to advancing new technology. Beginning in the United Kingdom, Dyson then began selling in Australia, Europe, America and Asia. As with so many other consumer technology businesses, Dyson encountered problems such as climbing costs and chip shortages; however, it reported £6.5 billion ($8.15 billion) in revenue for 2022, a rise from the £6 billion reported the year before. The company has now put in place a £2.75 billion investment package among Singapore, the U.K. and the Philippines. Already, Dyson has research and development centres in the U.K., Malaysia and Shanghai, and is investing £166 million in a new tech campus in Batangas, Philippines.
A crucial element of Dyson's worldwide investment strategy is the 247,000-square-foot battery facility situated in Singapore. The business predicts that it shall be operational by 2025. Churchill commented, “Thanks to the government's unambiguous policy of providing aid to facilitate large investments, our new battery plant enables Dyson to take a long-term outlook.”
Dyson's relocation of their global headquarters to Singapore from the U.K. caused criticism due to the founder's vocal support for Brexit. As a result, the company has decided to build their new battery plant in the city-state. Of their total of 14,000 employees globally, 1,400 are based in Singapore, 600 of which are engineers. According to Chandrasekar, building a presence in the area requires engineers to have close proximity, and the government's push into robotics and initiatives to build a talented workforce were attractive prospects. Churchill sees Dyson as a global technology brand, rather than a solely British one, that wishes to understand diverse cultures and create new ideas that can be applicable to different countries.
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