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Lanon Wee

Elon Musk: Time to Farewell Twitter Logo

Elon Musk, proprietor of Twitter, has stated that he intends to abolish the Twitter bird logo and switch it with an "X". Mr Musk has a track record of making assertions that don't come to fruition or are not intended in earnest. Mr Musk, after changing the name of the business to X Corp, suggested that it should have been done earlier. Based on reports, the billionaire is looking to build a "super app" that will be comparable to China's WeChat and is to be named "X". On Sunday, he announced his intent to alter the logo of Twitter, writing: "It won't be long before we say goodbye to the Twitter branding and, in time, to all of its avian symbols." He then declared that a temporary logo would be made available on the same day. Musk posted a photo of a flickering "X" on Twitter, and during a Twitter Spaces audio conversation, replied in the affirmative when he was asked if the Twitter logo would be altered, noting that "this should have occurred a while ago". Linda Yaccarino, the CEO of the company, expressed her enthusiasm on the platform regarding the rebrand as a new opportunity. She commented that Twitter had a profound impact and revolutionized how we communicate. X is now going to take it a step further and revolutionize the international public forum. In Asia, a few years ago, the introduction of super-apps such as PayTM in India and GoJek in Indonesia has become an critical aspect of people's lives. The apps enable users to utilize a financial system to pay for services. WeChat is a messaging and social media application, now widely considered to be a leading platform in the region due to its expansive range of services and large user base. It was estimated that last year, China alone boasted 1.29 billion users. Since October 2022, when Mr Musk acquired Twitter, the company has altered its corporate identity to X Corp. Twitter's website states that their logo, the iconic blue bird, is "our most recognisable asset." They explain further, "That's why we're so protective of it." In April, the company substituted its usual logo with Dogecoin's Shiba Inu canine, which contributed to an explosive rise in the meme coin's market capitalization. Some Dogecoin traders accused Mr Musk of engaging in insider trading as they believed he had gained from the rise in the cryptocurrency's value. When Mr Musk announced earlier this month that a limit would be placed on how many tweets a day each account could access, the firm was subjected to criticism from users and marketers. The daily limits enabled the rapid expansion of Meta-owned competitor Threads, resulting in over 100 million sign-ups within its first five days of operation. On Tuesday, a lawsuit was filed that asserted Twitter must pay a minimum of $500 million in severance packages to their ex-staff. Since the acquisition by Mr Musk, the organization has terminated the employment of more than half of its personnel.

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