Jimmy "MrBeast" Donaldson, one of the most popular YouTubers, is taking legal action against the company that created his fast food chain, claiming that consumers have allegedly called the food "unappetizing".
Donaldson, the most popular YouTuber on the planet with a staggering 172 million followers, launched MrBeast Burger in 2020.
He alleges that Virtual Dining Concepts - the business behind the hamburger - is damaging his reputation and image by providing an inferior item.
He is requesting that a judge grant him permission to end the agreement.
Donaldson has gained a reputation for his contributions to charity, as well as his videos involving grand rewards and large sums of money being given away.
Lawyers have sued Virtual Dining Concepts in a New York court on Monday, alleging the company failed to guarantee the quality of their burgers, with some of them being "inedible".
The lawsuit emphasizes that MrBeast Burger has been viewed as an inaccurate and unfavorable depiction of the MrBeast brand, which has had damaging and lasting consequences for the MrBeast brand and its reputation.
It also asserts that Donaldson has not been paid any money from the partnership.
The BBC has sought comment from Virtual Dining Concepts.
Donaldson has taken to Twitter to express remorse to those who weren't happy with their meals, and declared that he is unable to break his arrangement with the business.
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Deliveries from over 1,000 "ghost kitchens" around the world are offered by MrBeast Burger.
Otherwise identified as dark kitchens or virtual restaurants, these are delivery services of food which utilize the kitchens of other companies.
For instance, come early 2022, patrons in London would have the convenience of getting a MrBeast Burger delivered straight to them from Shoreditch in the east of the city. This burger was made in the kitchen of a burger joint, Dirty Bones.
In September of 2022, Donaldson's inaugural burger joint drew national media attention when it opened to a crowd of thousands in a bustling US shopping mall.
For hours, people who admire him stood in line to obtain a burger and the opportunity to greet him at the spot in New Jersey.
Donaldson has the second largest YouTube channel globally and is the most subscribed individual creator on the service.
T-Series, an Indian record label, is the only channel that has more viewership than the one owned by him; it includes numerous Hindi-language music videos.
He began a distinct YouTube channel devoted to philanthropy in 2021, which has accrued over 10 million subscribers. Additionally, his licensed charity serves as a food bank to provide sustenance to people in different areas of the United States.
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