Approximately half of the parents from India, Mexico, Singapore, the United States, and the UK reported that climate change has an influence on their plans for having more children. Specifically, 62% expressed worry about rising temperatures, 51% indicated concern about water shortages, 43% spoke of sea level changes, and a similar proportion said they were concerned about large weather events. Furthermore, these same parents noted that climate and sustainability are things they factor into product choices and job loyalty.
More than half of parents (53%) reported that climate change influences their decision on how many children they will have, according to a recent survey conducted by the global research firm Morning Consult on behalf of HP. The survey polled over 5,000 adult parents in India, Mexico, Singapore, the US and the UK, and revealed that virtually all, 91%, of parents are concerned about the effects of climate change, which include rising temperatures (62%), water shortages (51%), sea levels changing (43%) and large weather events (43%). Furthermore, 43% of survey respondents said they reconsidered working for a company due to their level of commitment to environmental and social issues, and 64% prefer to buy sustainably sourced products, where a company's sustainability practices have a large role in their purchasing decisions. It was found that parents are willing to pay more for products if they are aware of their sustainability - this being higher for clothing (75%), pet supplies (62%), tech purchases (59%) and cell phones (66%). Moreover, 84% of parents voiced that the cost of living is rising, and 57% of them stated that it is demanding to act ecologically conscious. Majority of parents (51%) expressed that it is primarily the responsibility of corporations to make good climate decisions.
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