Meta, the proprietor of Facebook, is introducing its new application to compete with Twitter and has declared that it will become available on Thursday.
Threads, accessible for pre-purchase on the Apple App Store, is a newly released app connected to Instagram.
Images have surfaced depicting a dashboard similar to that of Twitter's. A description of Threads states that it is a text-based talking platform.
Mark Zuckerberg of Meta and Elon Musk of Twitter have been engaged in rivalry, the latest evidence of which is this move.
Last month, the duo entered into an agreement for a physical fight, though it is uncertain how sincere the two men were about actually engaging in a match.
"Thank goodness they are being managed sensibly", Mr Musk replied to a tweet about Threads, evidently aiming another verbal attack against Mr Zuckerberg.
Twitter has announced that they will be implementing a paywall for TweetDeck in 30 days.
Mr Musk is making another effort to persuade people to subscribe to Twitter Blue, which is Twitter's service for fee-paying subscribers.
On Saturday, the multi-billionaire curtailed the number of tweets that could be viewed, pointing to extensive "data scraping".
It seems that the Threads app from Meta will provide users access to the service at no cost, and there will be no limits placed on the number of posts they can view.
The App Store description states that Threads is a place for communities to talk about today's matters of interest and what will be popular in the future.
Images depict captures of the application which bear a striking resemblance to Twitter.
Threads, as a Meta application, will also collect data from your phone, including location information, purchases, and browsing history.
In recent years, there have been a number of apps that are remarkably similar to Twitter; for example, Donald Trump's Truth Social and Mastodon.
Bluesky reported that it had experienced "record" traffic after Mr Musk's decision to limit usage over the weekend.
Threads could possibly be the most significant risk Twitter has had to confront up to this point.
Mark Zuckerberg is known for taking other company's concepts and succeeding with them.
Meta's Reels is often regarded as a replica of TikTok, while Stories appears to be an imitation of Snapchat.
Meta has the capability to challenge Twitter. Threads will be incorporated into the Instagram system, thus giving it direct access to hundreds of millions of user accounts. It doesn't have to start from scratch as a number of potential competitors have had to.
While Mr Musk has earned commendation from certain groups for his stance on freedom of speech, he has also turned away some users.
Mr Zuckerberg is hoping to attract enough disgruntled users away from Twitter to build a genuine competing platform.
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