Jimmy Donaldson, more commonly known as “MrBeast” on YouTube, has been called out for using “bullying tactics” after he initiated a lawsuit against the company that owns the fast-food chain bearing his name.
Donaldson alleges that the arrangement has caused harm to his reputation, but VDC commented that his "fame" had increased "partly" as a result of the collaboration.
Donaldson has asked a judge to terminate the agreement between him and MrBeast Burger, which opened with great excitement in 2020.
VDC declare that his situation has "no grounds" and is "littered with incorrect facts".
Virtual Dining Concepts, the parent company of the fast food chain, expressed confidence that their case will be successful in court.
It was expected that Mr. Donaldson would act honourably, the statement noted.
Rather than adhering to his promises and telling the truth, he chose to prioritize avarice; thus, when VDC brings forth their claims against him, he will face the repercussions in the courtroom.
When VDC refused to submit to his demands of having more of the company turned over to him, he initiated a baseless, incorrect lawsuit in an attempt to damage the MrBeast Burger brand and void his previously existing contractual commitments without justification, according to the company.
Donaldson, the most popular YouTuber in the world - boasting 172 million subscribers - is renowned for his charitable activities, like videos that feature massive prizes and financial awards.
He has gained fame for his daring feats, such as replicating aspects of the popular Netflix game Squid Game, engaging in hide-and-seek in an arena that seats 80,000 people, and being buried underground.
He has a certified charity that works as a food bank to provide sustenance to people throughout the US.
Donaldson on Monday filed a legal suit in New York against VDC, alleging that they had not ensured that the burgers on offer were of good quality at MrBeast Burger, going as far as to saying some consumers had found them "inedible".
MrBeast Burger has been perceived as an inaccurate and negative representation of the MrBeast brand, according to the lawsuit, and Donaldson has not earned any money from the business venture.
VDC has countered Donaldson's complaint, asserting that it is "strewn with untruths and inaccuracies".
VDC continually endeavors to heighten quality and client contentment, and any negative customer evaluations mirror the view and opinion of only a tiny proportion of MrBeast Burger consumers.
Donaldson was charged by the company for supposedly endeavoring to arrange a fresh agreement to profit his personal finances.
VDC announced that it has hired Greenberg Traurig as its legal representative and is confident of achieving exoneration through the court.
We would like to express our gratitude to our customers, market partners, vendors, and employees for their assistance, both past and present, and for their commitment to continue to support us in the future.
VDC will persist in aiding the restaurant sector as we try to swiftly settle this regrettable disagreement.
The BBC has attempted to contact Donaldson for a statement.
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