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Lanon Wee

Reddit to Offer Compensation for Popular Posts

Reddit has declared that they will be giving financial rewards to their most successful posters, beginning on Tuesday in the US. Users awarded "gold" by other users will receive a share of the revenue from the social media site, in exchange for a fee. Awarding gold will cost customers anywhere between $1.99 (£1.63) and $49 (£40), with the person being rewarded getting up to half of that amount. Since June, the company has turned around due to much of Reddit becoming inaccessible in protest against its senior management. Eventually, the majority of communities are back on the platform - even though some big ones are still missing, including a subreddit with a long history of transcribing pics posted on Reddit in order to improve their visibility for people with sight impairments. A subreddit is a particular forum within Reddit, which serves as a gathering place for people interested in the same topic. Redditors commonly join many different subreddits, rather than only following individuals on other websites, and view posts from these groups in their newsfeed. Gold has been around on Reddit for a while now, and when it was initially introduced, it was meant as a kind of virtual accolade for posts or remarks which garnered users' approval. A Redditor could make a small payment to grant another user gold, which would not have any actual monetary worth and the funds would be used to maintain the platform. However, it was advantageous in terms of influencing how someone utilized the site. Once a user was granted gold, they had the privilege of being able to use Reddit for a week without encountering any ads. Subsequently, a higher level award, platinum, was introduced and provided Redditors with an entire month without ads. The announcement has caused division on the social media platform. Some Redditors voiced fears that the site could become "noticeably worse", while others remain hopeful. "Navarra suggested that Reddit must look for methods to compensate its most beneficial users," said the social media expert. "To motivate the best creators, it should offer them chances to earn money, whether via direct payments or offering them means to make an earning from their followers." However, he warned that providing people with monetary rewards may affect the sort of content that becomes popular on Reddit. He remarked that X is now providing Premium subscribers with a share of ad revenue dependent upon the number of views of ads produced by their tweet replies. Not only can this have a damaging effect on the brand's reputation, it also triggers a low response rate from the audience. This incentivises X users to focus on creating content designed to draw attention, rather than its quality. The incentive for X users to post content that incites the most reactions can end up being counterproductive, as it often results in content of a low calibre that can have a negative impact on the brand's reputation and an audience response rate that is less than desired." This incentive for X users to post content that brings forth a large amount of responses can lead to the production of content that is divisive, polarising, provocative, and controversial. This kind of content is not beneficial to a brand's image, and it will consequently lead to a low audience response. This means that X users are incentivised to focus on attracting attention rather than quality, which can be counterproductive in the long run as it can cause damage to the brand's reputation and provoke an unsatisfactory response from the audience. This has posed an issue for Elon Musk, and Reddit's founders may face the same issue in the future.

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