Threads, the social media platform contending with Twitter, has acquired in excess of 100 million users in under five days, as per recent statistics.
Threads, created by Meta (the parent company of Instagram), has surpassed the performance of Open AI's ChatGPT app, setting a new record.
On Wednesday of last week, Threads was launched on both Apple and Android app stores worldwide, being available in 100 countries.
Though there is still uncertainty surrounding EU data privacy laws, the product is not currently available in Europe.
Mark Zuckerberg, the head of Meta, parent company of Facebook, stated that the app gained 10 million users within the seven hours since its launch, and the total user count had reached 30 million by early Thursday.
In the span of a day, the number had increased by over 100%.
According to data from Quiver Quantitative, Threads has a base of 100 million users, which is less than one-third of the estimated 350 million users on Twitter.
Many Twitter users have grown frustrated since billionaire Elon Musk became the owner of the platform. Numerous jobs have been eliminated during his tenure, and he has instituted several modifications designed to increase the platform's profitability.
Competing services such as Mastodon and Bluesky have had difficulty in gaining a foothold due to an absence of an existing user base.
Threads has taken advantage of their integration with Instagram, a platform boasting over one billion users.
Signing up with Threads enables users to have a link to their profile in the app visible on their Instagram profile if they wish, but they do have the option of keeping it hidden.
Users need an Instagram account in order to join Threads.
Your Threads profile cannot be eradicated without deleting the related Instagram account.
Deactivating your Threads profile will not have any effect on your Instagram account.
Once deactivated, your Threads profile, posts, and any interactions with others' posts will no longer be visible, according to Meta.
Twitter has issued legal threats to Threads since its introduction.
The lawyer for the company asserted that Mr Zuckerberg had engaged in "systematic, deliberate, and unlawful appropriation of Twitter's trade secrets and other intellectual property" in constructing Threads.
Twitter stated that Meta had brought in ex-staffers who "already had access to Twitter's trade secrets and other highly confidential information, and still do". Meta has refuted this.
Threads users can compose messages with a maximum of 500 characters, which is more than the 280 characters available for Twitter users. Both of these apps give individuals the capability to post links, images and videos.
However, the regulations concerning the material that can be publicized differ - nudity and NSFW visuals that are not suitable for a work environment are not allowed on Threads.
Unlike Twitter, there is currently no available desktop version of Threads.
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