Starting on Oct. 5, Warner Bros. Discovery's streaming service app Max will offer access to live sports. Their "Bleacher Report Sports Add-On" will let Max users to watch MLB, NHL, NBA, NCAA March Madness, and other games at no extra cost until Feb. 29. As of March, this tier of content will cost $9.99 monthly.
Come October 5, Warner Bros. Discovery's streaming app Max will debut its new "Bleacher Report (B/R) Sports Add-On" tier, simulcasting live sports events of its traditional TV networks TNT and TBS. Beginning with Major League Baseball's postseason, also airing on TBS, the membership will offer NHL, NBA, NCAA March Madness, and U.S soccer games, free of charge until February 29.Targeting a younger audience, this move is part of Warner Bros. Discovery's attempt to become profitable through their streaming services. The streaming segment was profitable in the first half of the year and is projected to remain so for the full year.Previously known as HBO Max, the app underwent rebranding in May as the merger of Warner Bros. and Discovery materialized. Moreover, a deal was inked earlier this month with AMC Networks to make available for two months over 200 episodes of recent shows.Then, CEO David Zaslav announced they would shortly add sports and news to the app, which eventually became a reality with the upcoming launch of the B/R Sports Add-On tier and the CNN Max 24/7 live news hub on September 27.Currently, Max's ad-free tier costs $15.99 a month, with the cheaper option featuring commercials being $9.99 a month, and Warner Bros. Discovery executives have admitted to the potential of future price hikes.
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