top of page
Lanon Wee

X's Fate Uncertain as Elon Musk Declares Advertising Boycott

In a statement laced with strong language, Elon Musk has denounced advertisers that have discontinued their presence on X, expressing his worries that it would lead to the destruction of the social media website. At an event in New York, he alleged that firms which have taken part in the ad boycott of the platform formerly referred to as Twitter were trying to pressurize him. "Go ahead and take care of yourself," the billionaire said in an interview. A number of companies have halted their promotion of X due to worries over antisemitism, including an entry written by Mr Musk himself. On Wednesday, the Tesla and SpaceX chief apologized for his post, describing it as potentially the "most idiotic" thing he has ever shared online. However, at the meeting of those from the business, political and cultural realms, a commotion was caused due to his reaction to a query about an ad boycott orchestrated by corporations such as Disney, Apple and Comcast. "Mr. Musk stated his desire for them not to advertise at the New York Times' DealBook Summit," If someone attempts to blackmail me with either advertisements or money, they can go elsewhere. This video is unable to be played. See Elon Musk and Israeli Prime Minister Netanyahu's visit to Kfar Aza, a kibbutz that was targeted by Hamas on October 7. Go [Expletive] yourself. Is that plain? Hey Bob, if you're out there, that's what I'm thinking. It seemed he was alluding to Bob Iger, the Disney CEO, who had addressed the summit earlier that day. Mr Musk was in a room with Linda Yaccarino, the CEO of X, whose mission is to attract advertisers to the platform. Mr Musk stated that advertisers had the potential to eliminate X. He asserted that the ad boycott would be fatal for the company. He went on to say that the entire world would be made aware of how the advertisers damaged the corporation, and that they would provide an extensive account of it. Mr Musk recently visited Israel after previously showing support for an antisemitic conspiracy theory. He expressed regret on Wednesday for the tweet he had posted, calling it "literally the worst and dumbest" he had ever done. It is not merely the post that is prompting the boycott. Advertisers had already made a decision to allocate their funds elsewhere. In April, Mr Musk told the BBC that "almost all" of the advertisers who had left had either returned or were preparing to do so. He admitted in an X post after three months that ad revenue had dropped by half. Before a report published by liberal pressure group Media Matters alleged that some adverts had been found adjacent to Nazi material. X alleges that the group's report distorted the real user experience of X in order to suppress freedom of speech and dupe advertisers. A lawsuit has been filed against Media Matters by X. It is doubtful that Mr Musk's remarks will be sufficient to attract advertisers back to the firm, which is heavily dependent on the revenue they bring in. The amount of X's revenue generated from ads is uncertain due to its status as a private company, which eliminates the need for providing quarterly reports. Prior to Mr Musk assuming command, Twitter revenue was largely generated by advertising, with an approximate figure of 90%.

留言


bottom of page